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WHAT!! DID YEEZY SEASON 5 JUST MAKE BURGUNDY THE NEXT TRENDING COLOUR?

  • Jeff Mehmet
  • Feb 26, 2017
  • 1 min read

Now that Yeezy Season 5 has marinated for a moment, let’s take Kanye’s new colour du jour to task, unpack its past and gauge whether burgundy could be the trending colour of the season.

The fashion elite call it burgundy, maroon, bordeaux, cordovan and oxblood, even though each shade differs ever so slightly. In 2015, burgundy was named Pantone’s colour of the year and the definitive arbiters of tones and tints decided it needed yet another synonym, so they dubbed it ‘Marsala’. It’s actually quite hard to pinpoint the colour's origin story.

We should also remind you that burgundy is nothing new in contemporary fashion and Kanye didn’t just go ahead and invent a new pigment. Burgundy regularly enjoys a ride on the Ferris wheel of trend culture, and it last loomed large on the runways just a few seasons ago. Back in FW16, houses like Valentino, Lanvin and Hermès nudged burgundy into the spotlight, reworking the rich color into a range of formal silhouettes.

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